What is this?

Many of the brands we work with are family-focused, and our children naturally form part of the imagery and storytelling. To keep this process professional, transparent, and responsible, we’ve created the Family Feature Package.

This package recognises our children not just as part of our family, but as child talent contributing to your brand’s campaigns. To reflect this:

• A Child Talent Fee of R3,500 per project is included whenever children are featured in content (e.g Family - Product - Fashion)

• This fee is treated the same way the advertising and film industry compensates child performers.

• The fee is placed into a secured investment account in our children’s names, ensuring their contribution is valued.

How it works in practice

If your campaign requires family-oriented content, the Family Feature Package is invoiced additionally.

The fee is listed transparently in your agreement, just like any other production cost or model fee.

Your brand receives full usage rights to the family-inclusive content for the agreed campaign duration, while knowing the child participation is handled responsibly.

Why this matter

It ensures your brand aligns with best practices in advertising and avoids any risk of child exploitation, as many "influencers" demonstrate how easy that is.

It gives you authentic, relatable family content that resonates with your audience.

It demonstrates ethical storytelling. Every participant is valued and fairly recognised.